For Bezi, I’d focus on creating educational content like a “Bezi 101” series and myth-busting posts to highlight its benefits and value. User-generated content such as success stories and before-and-after transformations would build authenticity. Interactive campaigns like challenges, polls, and Q&A sessions can drive engagement, while behind-the-scenes glimpses of the team or product development add a personal touch. Collaborating with influencers and industry experts would expand reach, and fun, relatable content like memes and trending formats keeps the brand relevant. Seasonal campaigns tied to holidays or milestones further enhance visibility and connection with the audience.

To ensure content remains relevant and engaging, I start by thoroughly understanding the target audience—their preferences, behaviors, and trends they follow. I stay updated on industry and platform trends, using them to inform content ideas. Regularly reviewing engagement metrics helps identify what resonates most and guides adjustments to the strategy. I also encourage audience interaction through polls, questions, and feedback, fostering a sense of community and aligning content with their evolving interests. This approach ensures the content stays fresh, valuable, and audience-focused.

To increase engagement on TikTok for a beverage brand, I would create content that taps into trends, uses creative storytelling, and showcases the product in relatable moments. Encouraging user-generated content through branded challenges or hashtags and collaborating with influencers would amplify reach. Interactive features like polls, duets, and live streams can build community, while maintaining a consistent posting schedule keeps the brand visible. Regularly analyzing performance metrics would ensure the strategy remains effective and resonates with the audience.