To drive utilisation of the limited Sephora + Uber Eats offer, I'd leverage its exclusivity and convenience through generating quick, shareable content that showcases how easy it is to pick up beauty must-haves straight from Uber Eats for common student scenarios. I'd use social media countdowns, group chats, and word of mouth to put pressure on the limited-time offer, and also promote it through campus groups and events. By making the partnership feel relevant, exciting, and time-sensitive, I’d encourage students to take advantage of it before it’s gone.

I am part of NAACP, In the Vein, and National Society of Black Women in Medicine

I am already a member of NAACP, the National Society of Black Women in Medicine (NSBWM), and In the Vein, and I would take these memberships to help market the program and get it popular on campus. Through NAACP, I would be able to reach a large and active student population that focuses on community and diversity, and thus it would be the right place to generate interest in a program that brings students together. I would use our close-knit network of aspiring health professionals with NSBWM to share knowledge in an unofficial, word-of-mouth fashion that is credible and believable. In the Vein also provides a unique platform for imagination and storytelling, which could be used by me to present the campaign in a fun and innovative way that will resonate with peers. By including these campus connections as well as school spirit, I would be able to reach a wide cross-section of students both online and face-to-face and make the program accessible, vibrant, and reflective of our community.