Doorganandinee
I’m a ba business management student specialising in marketing. I love fitness.
About Me
Middlesex university mauritius
Class of 2024
Bois Cheri, Mauritius
Interests
Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans
Do you have their app downloaded?
No
Research Partners Group
Research Partner: Athletic Wear Superfans
Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
I am particularly drawn to Adidas because of their innovative shoe designs and their commitment to sustainability, which aligns with my values as a consumer. Their emails and marketing communications often highlight these aspects, making me more engaged and interested in their products. However, my all-time favorite is DarcSport. What sets DarcSport apart for me is their unique marketing strategy that resonates deeply with my identity as a gym enthusiast. Their approach to branding isn't just about selling products; it's about cultivating a community and lifestyle that I want to be part of. Their communications feel personalized and authentic, which makes me more than just a consumer; it makes me a loyal fan. I'm eager to bring my analytical skills and detailed observations to this research partnership, especially to discuss how these brands can further refine their communications to resonate with consumers like me.
Research Partners Group
Research Partner: Athletic Wear Superfans
Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I am particularly drawn to Adidas because of their innovative shoe designs and their commitment to sustainability, which aligns with my values as a consumer. Their emails and marketing communications often highlight these aspects, making me more engaged and interested in their products. However, my all-time favorite is DarcSport. What sets DarcSport apart for me is their unique marketing strategy that resonates deeply with my identity as a gym enthusiast. Their approach to branding isn't just about selling products; it's about cultivating a community and lifestyle that I want to be part of. Their communications feel personalized and authentic, which makes me more than just a consumer; it makes me a loyal fan. I'm eager to bring my analytical skills and detailed observations to this research partnership, especially to discuss how these brands can further refine their communications to resonate with consumers like me.