Right now, I think brands like Canva, Glossier, and Duolingo are doing social media visuals really well. Canva keeps its content clean, colorful, and easy to understand, which makes it approachable for a wide audience. Glossier uses a soft, minimal aesthetic that is consistent across all posts, creating a strong brand identity while still feeling fresh. Duolingo is great at mixing humor and trends with its brand visuals, making its content highly shareable while still staying on message. What they all have in common is consistency, clear brand personality, and visuals that are tailored for the platform instead of just repurposed from elsewhere.

I am drawn to working with a wellness or spiritually-led brand like Nadii because I value creating work that has a positive and meaningful impact on people’s lives. I like the idea of designing for a brand that encourages balance, mindfulness, and self-growth, and I see it as an opportunity to blend creativity with purpose. My background in creating engaging, aesthetically appealing designs and experiences can help communicate that sense of calm and connection while still being modern and relatable. I enjoy bringing stories and values to life visually, and with Nadii, that would mean translating the brand’s mission into a design experience that resonates with its audience on a deeper level.

My design style is modern, clean, and intentional with a focus on blending functionality and creativity. I like using clear layouts, balanced spacing, and cohesive color palettes so that the design feels polished but not overwhelming. I also enjoy adding subtle creative touches inspired by trends, events, and storytelling to make the work stand out while still being easy to navigate and understand. My goal is always to create designs that not only look good but also connect with the audience and serve their purpose effectively.