The main thing that makes a brand have great presence through social media is, not exaggerating what they are trying to achieve. Whether the brand is a major one or not, they should manage to make their customers feel that they can change their mentality or physical appearances. While doing this the brand will be noticable since they are making their customers noticable. But there is a fact that this should be done without making the customers feel like they are worse than some part of society or better than some part of society. What I mean by that is, if people notice that they are comparing themselves to the people on social media, this will not be an opportunity to change themselves in a good way. Shorty I can say that a wellness or beauty brand should make their customers feel like they are not alone, at the same time they should make customers feel like they can do whatever THEY want, not anyone else. Specifying this reason as their motto would make a brand different than the other brands and fast improvements of the brand would be seen as an amazing opportunity within society.