Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
Yes, adidas
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
I do follow alo on social media to keep track of their growth and observe their creative endorsements
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
Adidas is a constant on my mail lists as I am a frequent user. But alo is definitely on my watchlist as it was astonishing to watch the brand grow so quickly and gain popularity (celebrity endorsements etc). The growth of alo in a competitive athleisure environment must be studied.