I would make sampling fun and interactive by creating mini events or pop-ups that feel like a mini ColourPop experience. On campus, I could set up themed tables or photo spots where people can try products and snap pictures to share on social media. Off campus, I’d partner with friends or local spots to host casual meet-ups, giveaways, or “try-on” sessions that let people test products while creating shareable content.

I would engage my audience by creating fun and relatable content that shows how I actually use ColourPop products. This could include quick tutorials, spring break looks, or sharing tips and favorite products in Stories, Reels, or TikTok videos. I’d also encourage interaction by asking questions, running polls, or hosting mini challenges to make the content feel personal and fun.

I love ColourPop because their products are fun, affordable, and high-quality. I’ve been using them since middle school, and they’ve always made experimenting with makeup easy and exciting. I also love how the brand stays on top of trends while being inclusive and playful, which makes sharing and creating content about their products really enjoyable.