To create engaging TikTok content for an app like Readmio, which focuses on storytelling and reading, the approach would combine relatable, emotionally appealing narratives with creative visuals. Short videos could showcase children or families enjoying stories, highlight unique app features like interactive reading or voice narration, and use popular sounds or trends to make storytelling fun and shareable. Encouraging user-generated content, such as parents sharing their kids’ favorite stories or reading moments, would boost authenticity and engagement. Overall, the content should feel warm, inspiring, and community-oriented to resonate with families and story lovers.

Authenticity beats flashy campaigns.Create and remix content based on current and emerging trends. Collaborate widely influencers, micro-influencers, and niche communities.Use TikTok’s latest AI and search features to maximize reach. Stay consistent and track performance using TikTok analytics. Applying these strategies helps brands thrive by fostering community, leveraging creativity, and making data-driven decisions on TikTok in 2025.