One of the most successful UGC campaigns I managed for Nykaa was the “Nykaa Skin Secrets Challenge” campaign, which aimed to promote their sheet mask range. The goal was to highlight how these masks cater to diverse skin needs while resonating with Nykaa’s broad and beauty-savvy audience. We wanted to increase awareness about Nykaa’s sheet mask range, drive engagement, and reinforce Nykaa’s positioning as a go-to beauty destination. This clarity helped craft every step of the campaign. We maintained Nykaa’s signature clean, vibrant, and aspirational aesthetic by pre-approving UGC that aligned with these values. Additionally, we provided creators with guidelines to keep content high-quality and on-brand.

for brand's aesthetic I would Create mood boards or style guides that highlight Ami Cosmetic’s visual identity, such as specific color palettes, fonts, photography styles, and preferred settings.

and as for the brand's voice I will reflect that through reflect that through polished and professional language.

Skincare users love to learn. I’d create content that explains the why and how behind the products, Skincare is visual. I’d use before-and-after shots, soothing application videos, and natural lighting to show authentic results and many more strategies like this