Prime Video is doing an incredible job on Instagram right now. Their content is fast, witty, and tailored perfectly to what’s trending — especially with meme-style posts, relatable Reels, and iconic scene edits from their shows. They know how to tap into fan culture and spark conversations in the comments. Instead of just promoting content, they participate in internet humor, which keeps their audience entertained, engaged, and coming back for more.

I haven’t had the chance to work on a full social media campaign yet, but I’ve been learning by observing what works and experimenting on my own. I’ve played around with content formats like short videos, reels, and AI-generated content, and studied how engagement changes with hooks, visuals, and trending sounds. I’m really excited to apply that knowledge in a real campaign setting, collaborate with a team, and learn by doing!

My first move? Give Robyn a face, a vibe, and a story — FAST. I'd launch a series of short-form videos (Reels/TikToks) showing Robyn as your emotionally intelligent bestie — reacting to texts, giving life advice, or even rating awkward banking moments. I'd use trending sounds, bold captions, and relatable humor to make people stop scrolling and say: “Wait, who is Robyn?!” Then boom — follow, share, and viral potential unlocked.