Home From College
Campus Team Member
Describe H\FC in one sentence?
Quick, easy, and simple way to jumpstart your career.
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
I would guess one important segment could be for busy families who need quick and easy meals - the website has tons of recipes for a variety of different meats ranging from everyday recipes to party and event recipes, and they could use that to help market their meat to use in said recipes.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Segmenting visitors based on their location might help to personalize their experience to keep up with things like fashion trends in their area, and keep things like currency and language synonymous to their country. We could also try connecting their past product and purchase behavior so when they visit our website, they see products that are similar to what they already were looking for and therefore they would be further inclined to explore our page.