I haven’t done sampling professionally yet, but I’m very comfortable engaging with people and encouraging them to try something new. Through my work with community outreach at my church, I’ve had plenty of experience talking to strangers, offering free items, and creating a welcoming environment—whether it was handing out food, drinks, or flyers. I’m confident those skills would translate well to product sampling, and I’m excited to learn and apply best practices in a more professional setting.

To promote Saint James Iced Tea at an event, I would focus on creating an engaging, in-person experience that naturally blends with social media. I’d start by setting up a visually appealing table with eye-catching signage, free samples, and a branded hashtag like #SaintJamesSip to encourage attendees to share their experience online. As people stop by, I’d engage them with friendly conversation, offer samples, and ask fun questions like “Which flavor is your favorite?” With their permission, I’d capture short videos of their reactions to post on Instagram Reels or TikTok, showcasing real-time enjoyment. Throughout the event, I’d post live updates and run a mini giveaway—such as encouraging attendees to tag us in a photo with the iced tea for a chance to win a prize. After the event, I’d share a recap post with highlights and testimonials to keep the energy going and give people who missed it a taste of the experience.

Yes