I feel good when I put effort into my appearance.

Welcome Week / Freshman Move-In Events This is one of the biggest community moments of the entire year. New students are trying to make friends, get involved, and find their place — which aligns perfectly with Bumble BFF. Pop-ups, ice-breaker mixers, dorm-area giveaways, and “find your first college friend” themed events would make BFF super relevant and memorable. 2. Homecoming Week (Parade, Tailgate, Big Game) Homecoming brings everyone out — alumni, current students, and student orgs. It’s the most high-energy time to boost visibility. Bumble BFF could host a tailgate meet-up, hand out merch, run a “meet your game-day buddy” activation, or collaborate with campus clubs to create fun, social moments around the big game. If you want, I can tailor this to your specific school events to make it even stronger.

I would promote Bumble’s values by creating spaces where people actually feel comfortable showing up as themselves. On campus, that means planning events that feel welcoming, low-pressure, and fun things that make it easy for people to start talking and leave with real connections, not just small talk. I’d also share content that feels genuine and relatable, not overly polished, so students can see what BFF is really about: finding your people. Day-to-day, I’d be an active user and advocate by talking about the app naturally, distributing merch, and engaging with students in places where they already hang out. I’d also look for ways to collaborate with local spots or campus groups so Bumble BFF feels like a natural part of student life. Overall, my goal would be to help build a community where everyone feels included, supported, and excited to meet new friends.