I would bring HydraLyte’s Liver and Metabolic products to life through a short-form, lifestyle-driven content series that shows real use cases instead of scripted ads.

I have had my fair share of experience on social media but TikTok is the best for this option because there’s a lot of gym girlies on there whether it be a mom or a young professional.

To connect HydraLyte with moms or young professionals, I would focus on real, everyday moments where hydration is essential and often overlooked. For moms, I’d create content centered around busy routines, juggling errands, workouts, or long days from work highlighting HydraLyte as a quick, reliable solution for staying energized and hydrated. For young professionals, I’d focus on fast-paced lifestyles such as early mornings, long workdays, workouts before or after work, social events, and recovery from late nights.