I focus on testing and analyzing what performs best on each platform. I look at insights such as engagement rate, watch time, and saves to understand what connects with the audience. I post consistently at peak times, use strong hooks in the first few seconds, and make sure every piece of content has a clear purpose, whether it is to educate, inspire, or drive action. Once I see what works, I build on those styles and keep improving based on data and feedback.

To create engaging content for TikTok, I focus on short, relatable videos that connect with students’ everyday challenges like staying focused, managing time, or finding motivation. I use trending sounds, quick edits, and captions that grab attention within the first few seconds. I also like to mix value with personality by showing real study tips or AI tools in action in a fun and authentic way that feels natural to TikTok. I always track what types of content perform best and keep testing new ideas to stay creative and consistent.

My school schedule is really manageable right now I only have classes two days a week so I have plenty of free time to stay consistent with daily posting. I’m very organized with my time and make sure to plan content in advance, so meeting posting goals won’t be an issue.