To maximize engagement and positive feedback on TikTok, I focus on creating content that’s authentic, relatable, and visually appealing. I use trending sounds and hashtags relevant to the niche to increase discoverability. Posting consistently and at optimal times helps build an audience. I also encourage interaction by adding clear calls to action, like asking viewers to follow for more content and roe Wellness products. Responding to comments and engaging with the community further builds trust and loyalty, which boosts positive feedback.

To showcase Roe Wellness on TikTok, I’d create a calming self-care routine using slides and pictures of the products. I’d highlight the ingredients and their benefits with clear text overlays, and show how to easily incorporate the products into a skincare routine. Using soothing music and smooth transitions, the video would feel relaxing and relatable, inviting viewers to imagine Roe Wellness as part of their daily self-care.

One of the TikTok videos I’m most proud of is a “build an outfit” concept I created using carefully curated visuals and styling elements. I focused on making the transitions smooth, keeping the aesthetic consistent, and choosing music that matched the vibe of the outfit. Even though it was a private post, it really helped me develop my creative direction and visual storytelling skills. It felt like a strong reflection of my personal style and attention to detail, which are things I love bringing into all the content I create.