haven’t directly managed an influencer marketing campaign yet, but I have been actively studying successful strategies. If given the opportunity, I would focus on collaborating with influencers who have strong engagement and align with the brand’s values. I would track campaign performance using analytics and adjust strategies based on audience response to maximize impact.

I start by defining the campaign goals and target audience. Then, I research influencers whose content aligns with the brand's values and messaging. I analyze their engagement rates, audience demographics, and authenticity using platforms like Instagram, TikTok, or influencer marketing tools. Lastly, I assess past collaborations and direct interactions to ensure they genuinely connect with their followers and can deliver impactful results.

I stay updated on beauty and fashion trends by following top influencers and brands on Instagram, TikTok, and YouTube. I also keep an eye on fashion weeks, trend reports from platforms like Vogue and Pinterest, and explore emerging aesthetics on social media. Engaging with beauty communities and trying out new editing techniques helps me incorporate fresh trends into my video edits creatively.