Since I’m still building my portfolio, I haven’t officially negotiated a brand partnership yet. However, in my marketing experience, I’ve successfully collaborated with teams to create high-quality content that aligns with brand messaging and audience engagement goals.For example, while leading a team of junior marketers, I helped develop social media campaigns that boosted engagement and strengthened brand presence. If given the opportunity, I’d apply the same strategic approach—researching brand values, aligning objectives, and crafting compelling pitches—to secure impactful partnerships.

I tailor my pitches by deeply researching the brand’s values, audience, and goals. I align my proposal with their objectives, use their tone and language, and showcase relevant work to demonstrate a clear fit. By personalizing each pitch and highlighting mutual benefits, I ensure it resonates and adds value to the brand.

One successful social media campaign I managed was for a student club event at the University of Calgary. I led my team in creating engaging promotional content, including eye-catching graphics, short-form videos, and interactive Instagram stories. We leveraged trending hashtags, collaborated with student influencers, and ran a giveaway to boost engagement. As a result, the event saw a 20% increase in attendance compared to the previous year, and our social media engagement doubled within a week. This campaign reinforced the power of strategic content and community-driven marketing.