For beauty and wellness products, the most effective platforms are TikTok, Instagram, and Pinterest, each serving a distinct yet connected role in the brand strategy. TikTok is ideal for building authentic awareness through relatable, trend-aligned videos that show real people experiencing the product in everyday life. This platform helps humanize the brand and reach new audiences organically. Instagram then reinforces brand identity and trust through cohesive visuals, Reels, and thoughtful storytelling that highlight the product’s health benefits, craftsmanship, and community values. It’s also a strong space for collaborations, live Q&As, and customer engagement. Pinterest complements both by driving long-term discovery and lifestyle association. It allows the brand to position itself within broader themes like wellness, clean beauty, and sustainable living, inspiring users to explore LunaLeila as part of a healthy, mindful lifestyle. Together, these platforms create a seamless digital ecosystem where TikTok sparks curiosity, Instagram nurtures connection, and Pinterest sustains aspiration, turning awareness into lasting brand loyalty.

I would design a social strategy that positions LunaLeila as a leader in healthy, natural comfort. Each post would blend visual storytelling with education about the benefits of non-toxic materials, creating a cohesive identity across platforms. The content would center around three pillars: feel, function, and flow. Feel: Use close-up videos and tactile imagery to show softness, breathability, and the natural movement of the fabrics. Function: Share short, informative clips or carousel posts explaining how natural materials promote skin health and reduce irritation. Flow: Capture the emotional experience of comfort through lifestyle visuals that show women at ease, whether reading, stretching, or simply breathing in their space. The brand voice would remain calm, confident, and empowering, with captions that connect comfort to health and self-trust. Regular community engagement, wellness-themed challenges, and collaborations with creators who value clean living would amplify reach while staying authentic to LunaLeila’s mission.