The goal is to explore ways to put the product out without having to use an excessive amount of monetary funds. I would definitely encourage a strong social media presence, while also using the backing of a loyal brand such as nascar to spread the word using platforms such as instagram and TikTok. A giveaway requiring a repost, comment, follow, and the tagging of friends and family would be an excellent way to reach potential millions of customers. Brand collaborations would also be a great way to get to a large audience.