At both Alpha Theory and Waystar News, I was tasked with creating content that not only showcased the value of our platforms but also engaged our target audiences effectively.

At Alpha Theory, the challenge was to simplify sustainability goals for a diverse audience, while at Waystar News, the goal was to enhance audience engagement and highlight the platform’s impact on modern journalism. At Alpha Theory, as Writer and Associate Editor for the Current Affairs division at SustainablyAlpha magazine, I developed a series of articles that addressed the intersection of sustainability and finance. These articles were tailored to showcase how sustainable investing practices were reshaping global markets. Additionally, I wrote multiple pieces for Globe Theory, which provided insights into world market trends and economic forecasts. The content was carefully crafted to appeal to both finance professionals and environmentally-conscious readers, blending industry knowledge with real-world applications. At Waystar News, I focused on writing and editing articles about global and economic topics, providing in-depth analysis on issues ranging from market dynamics to geopolitical events. My approach involved thorough research and presenting complex subjects in a way that was engaging and informative, ensuring the content resonated with readers interested in current affairs and economic trends. The articles I contributed to SustainablyAlpha and Globe Theory successfully positioned Alpha Theory as a thought leader in the sustainable finance space, driving higher engagement with industry professionals and expanding the brand's reach. At Waystar News, my articles increased readership and sparked meaningful discussions on global economic challenges, helping establish the platform as a go-to source for in-depth, well-researched analysis.

When researching blog topics, I start by understanding the target audience, what challenges they face, their goals, and the trends they follow. I look at community forums, social media discussions, and industry blogs to see what questions people are asking. I also try identifying the relevant keywords with high search volume and low competition, which helps ensure the content reaches the right people. From there, I brainstorm topics that not only address these interests but also align with the brand's value proposition, ensuring the content feels authentic and actionable.