I try to create more personal engagement with our audiences by responding to comments, posting regularly, and participating in trends. I also utilize advertising to create more opportunities for people to find the brand accounts. Using an appropriate amount of humor and professional design are also vital to creating and growing a successful account.

Similarly to the question about the calendar, the key to this is figuring out how certain demographics interact with our content. We can also examine if there are any trends or cultural elements possessed or engaged in by our target group, research them, and find a way to connect our content to these things. When we do this, we can make our brand more tied to their context. We can also utilize targeted advertising to make this more specific content reach its intended audience by filtering demographic features.

My process involves figuring out the times at which the content is most likely to be benefited by the algorithm and the times at which our followers (or target audience) is most likely to be engaging with our content. Then I will plan posts in advance, releasing them at the appropriate times at whatever frequency is expected/ will best utilize the algorithm.