I’d set up mini makeup stations on campus for hands on product trials, and off campus, distribute samples at pop ups or local events with personalized shade recommendations to make it fun.

I would engage the audience on campus by creating relatable, authentic content like short tutorials, shade comparisons, and before and after looks showing how ColourPop fits into everyday routines.

What I love about ColourPop is that it makes highquality, on trend makeup accessible. The products are affordable, highly pigmented, and easy to use, which allows people to experiment with different