I stay updated on Instagram and TikTok trends by observing how micro and emerging influencers adopt new formats, features, and content styles. I follow a variety of users and pay close attention to trending audio, visual formats, and algorithm shifts to understand what drives engagement. This helps me stay inspired while keeping up with the latest trends.

What attracts me to influencer and social media marketing is the ability for content to genuinely inspire and influence audiences. I’m constantly motivated by how creators encourage people to live more intentionally and build meaningful connections through storytelling. I’m excited for the opportunity to gain hands-on marketing experience and contribute to the meaningful connections Candier builds with its audience.

I have experience promoting wellness apps through content creation, including TikTok videos and editorial pieces focused on wellness habits and how I personally use these apps in my daily life. I’ve shared this content through Her Campus, specifically within my college chapter at the University of South Carolina.