One wellness and beauty brand with a strong social media presence is "Glossier." What sets them apart is their focus on user-generated content. Glossier encourages customers to share their own photos and experiences with their products, creating a sense of community and authenticity. They also prioritize engagement by actively responding to comments and messages, fostering a strong online community. Additionally, their minimalist and aesthetically pleasing visuals on platforms like Instagram contribute to their success in the social media sphere.