D
She/her/hers
Devan
Recent graduate of the Fashion Institute of Technology in New York, NY with a BS in Direct and Interactive Marketing, as well as an Associates in Communication Design.
Recent graduate of the Fashion Institute of Technology in New York, NY with a BS in Direct and Interactive Marketing, as well as an Associates in Communication Design.
About Me
Fashion Institute of New York
New York, NY, USA
Interests
Advertising
Social media
Cosmetics
Interview Questions
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
I really enjoyed Drunk Elephant's gifting strategy they used about a year ago, where they would fill a Drunk Elephant branded suitcase full of their skincare line. The videos unboxing these products were so fun to see and it was nice to see PR sent in a package that can be used as opposed to just throwing it out.
Dormify
Customer Experience Associate
A customer left a negative review of Dormify's service on a social media site. How do you respond to the customer?
I would apologize on behalf of the brand, reach out to them in the direct messages and find what the customer needs in order for this negative experience to be turned into a positive one.