Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
I’d create a short, fast-paced TikTok using a ‘POV: you’re early to something everyone’s about to obsess over’ hook, teasing the best features of Extra in an aesthetic, suspenseful way while showing people signing up. This works because TikTok loves exclusivity and FOMO—when something feels limited or ‘early access,’ people rush to join the waitlist so they don’t miss out.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I’d grow Extra’s TikTok by leaning into playful, fast-paced trends, bold personality-led videos, and smart creator collabs, and measure success through rising engagement, watch-time, and a steady boost in organic followers who actually interact with the content.


