I have experience creating and managing ambassador-style content through my own social media platforms as a D1 athlete, where I’ve partnered with brands through NIL campaigns and ambassador programs. This includes developing branded Instagram posts, Reels, Stories, and affiliate-driven content that aligns with brand guidelines while still feeling authentic to my audience.While I haven’t created separate standalone ambassador accounts for companies, I’ve successfully promoted brands such as CVS through approved NIL campaigns on my personal Instagram, driving engagement and visibility through feed posts, Reels, and story link activations. My experience focuses on brand storytelling, audience trust, and consistent on-brand messaging rather than one-off promotions.

Each month, I would share Vita Coco both on campus and on social by blending athlete lifestyle content with everyday student routines. On social, I’d create TikToks and Instagram Reels showing Vita Coco as part of my post-workout recovery, class-to-practice days, travel days for games, and morning routines. I’d also use Instagram Stories for more casual, day-in-the-life moments, polls, hydration reminders, and tagging Vita Coco during workouts, study sessions, and events.On campus, I’d activate Vita Coco through athletic teams, especially women’s basketball and other sports programs, by bringing it to practices, lifts, and recovery sessions. I’d also share it within Greek life, student organizations, and wellness-focused clubs, and during campus events like tabling days, tailgates, and student gatherings. By making Vita Coco visible in both athletic and social spaces, I’d help position it as the go-to hydration choice for active, busy college students.

My favorite Vita Coco product is the Original Coconut Water. I incorporate it into my routine by drinking it post-workout for hydration and electrolytes, and I also keep it on hand during long days to stay refreshed and energized.