The first content idea that pops into my head is a “Day in the Life” video—showing a behind-the-scenes look at my routine, work, or a project I am passionate about. It’s relatable, easy to produce, and great for building connection and engagement with my audience.

Absolutely! One successful social media campaign I managed was for a student organization promoting a campus fundraiser. I created a week-long content schedule across Instagram and TikTok that included countdown posts, student testimonials, and behind-the-scenes videos of the event setup. We used a custom hashtag and encouraged followers to share their own posts using it, which helped boost visibility. I monitored engagement daily and adjusted our content timing based on when posts performed best. By the end of the week, we had increased our page engagement by over 60%, and the fundraiser surpassed its donation goal. It was a great experience in planning, content creation, and real-time strategy adjustment.

To stay updated on social media trends and algorithm changes, I follow reliable industry blogs like Social Media Examiner, Later, and HubSpot. I also subscribe to newsletters from platforms like Instagram Creators and TikTok’s newsroom, which often share updates directly. On top of that, I follow content creators and social media managers on platforms like LinkedIn and Twitter who break down changes in real-time. I regularly scroll through trending content on each platform to see what’s catching attention, and I experiment with new features myself to understand how they impact reach and engagement. Staying hands-on and informed helps me adapt quickly and keep my content strategy fresh.