She/Her
Desiree
I am a driven individual with a strong passion for learning, problem-solving, and creative expression. I'm a content creator and makeup artist, that brings excellence to everything I do.
Endorsements
UGC Creator
About Me
Virginia Polytechnic Institute and State University (Virginia Tech)
Class of 2028
Arlington, VA, USA
Skills
Interests
My Clubs and Associations
Economics club
African student Association
Interview Questions
Robyn AI
Social Media Intern
What’s one brand or account that’s crushing TikTok/IG right now — and why?
One brand that’s crushing TikTok and Instagram right now is Duolingo. The way they respond to comments and use trending sounds with hilarious, unhinged videos perfectly matches Gen Z’s humor. At the same time, they always find a way to tie it back to their brand, which makes their content both entertaining and smart.
Robyn AI
Social Media Intern
Can you SHARE/discuss a successful social media campaign you've worked on in the past and what made it effective?
I ran the social media for my school’s color run and used TikTok and Instagram to boost turnout. I made fun, high-energy TikToks with trending sounds and used IG stories, polls, and a giveaway to keep people engaged. Consistent posting and tapping into trends helped us get a bigger turnout than expected.
Robyn AI
Social Media Intern
Let’s say you’re in charge of making Robyn go viral. What’s your first move?
If I’m in charge of making Robyn go viral, my first move is to follow trending TikTok formats but put a Robyn-specific spin on them that reflects the brand’s voice. I’d focus on consistent posting with a clear tone that feels smart, witty, and emotionally aware, something Gen Z connects with. For example, I might take a trending sound and turn it into “what it’s like arguing with your AI bestie,” using humor to show how Robyn fits into daily life. The goal is to stay culturally in tune, post regularly, and make Robyn feel like a personality, not just a product.