One successful social media campaign I managed was for Crawfest, the largest student-run music and food festival at Tulane University. I was responsible for creating a content calendar leading up to the event, coordinating posts across Instagram and TikTok, and collaborating with local food vendors and performers to generate buzz. We focused on behind-the-scenes content, early ticket promotions, and interactive posts like polls and giveaways. As a result, we increased Instagram engagement by over 30% compared to the previous year and sold out vendor spots two weeks earlier than expected. It showed me how consistent, community-driven content can really drive results.

I would start by really understanding Kamoti’s brand voice and the vibe they want to project, whether it's energetic, casual or playful. Once I have a clear sense of that, I would dive into researching Home From College influencers who align with that energy and already have an engaged audience that would genuinely enjoy a product like Kamoti’s green tea shots. I would prioritize building relationships with the influencers first by reaching out with personalized messages that show I actually know their content and can see a real fit. Then, I would collaborate with them to create content that feels authentic to their style but also highlights Kamoti in a fun, shareable way. That could be through campus party scenes, 'get ready with me' videos or casual hangouts where the green tea shots are just naturally part of the moment. Throughout the campaign, I would keep communication open and track what’s performing best, like which posts get the most engagement or conversions, and use that to tweak and optimize our strategy. My goal would be to make it feel organic, not like an ad so the audience really connects with it.

One successful social media campaign I worked on was for Crawfest, Tulane University's annual music and food festival. As the Content Manager, I helped lead the planning and execution of our Instagram and TikTok strategy. We created a countdown campaign featuring artist announcements, behind-the-scenes setup content, and giveaways to drive engagement. I collaborated with photographers, videographers, and student influencers to keep the content fresh and authentic. As a result, we increased Instagram engagement by over 40% compared to the previous year, sold out early-bird tickets in record time, and boosted overall event attendance. This experience taught me a lot about planning content around key moments, tapping into audience excitement, and adjusting quickly based on what posts were performing best.