Some brands that are really standing out in the CPG space right now are Olipop and Poppi, both built massive communities by making a functional product feel fun and trendy on social media. Liquid Death is another great example, they took water and made it one of the most talked about brands on TikTok purely through bold and unexpected content. On the snack side, brands like Chomps and RX Bar have done well by leaning into their clean ingredients and high protein angle in a way that feels authentic rather than preachy, which is very relevant to what BUNKY is doing. What they all have in common is consistency, a strong brand voice, and content that feels native to the platform rather than like traditional advertising. That is the playbook I would look to apply for BUNKY.

Building a strong brand community starts with consistency and making followers feel like they are part of something, not just watching an ad. For BUNKY, I would focus on creating content that invites people to interact, like asking questions, running polls, or encouraging people to share their own snack moments using a branded hashtag. I would also make sure to actively engage in the comments, respond to people, repost user generated content, and make followers feel seen. That kind of genuine interaction is what turns casual viewers into loyal fans. On top of that, I would highlight the founder and brand story through Instagram Reels to give BUNKY a human face that people can connect with, because people are more likely to support a brand they feel personally connected to.

I stay on top of TikTok trends by spending time daily on the app, paying attention to sounds, formats, and styles that are gaining traction. For BUNKY, I would take those trending formats and adapt them to fit the brand in a way that feels natural and fun rather than forced. Setting trends comes from adding a unique twist, whether that is a unexpected way to show the product, a relatable snack moment, or a challenge that invites people to engage. The goal would be to make content that feels current but also distinctly BUNKY, so the brand starts to own its own style within the space. I would also track what performs well, look at comments and shares, and use that data to keep improving and experimenting with new ideas.