To reach women ages 25–70, I’d use a multi platform, content layered approach. Instagram and TikTok would focus on short form video like styling tips, try-ons, and trend based content for ages 25–45, while Facebook would be used for community style posts, promotions, and product highlights that resonate more with ages 45+. Across all platforms, I’d prioritize clear visuals, relatable styling content, consistent branding, and easy paths to shop, making sure posts link directly to products or collections. This ensures content feels accessible to every age group while still driving website traffic and sales.

I have experience supporting website content management on Shopify, including updating products and collections, refreshing homepage sections, and ensuring content stays organized and visually appealing. I’m comfortable making basic updates, coordinating content with social promotions, and maintaining a clean, user friendly site that supports conversions.

To boost engagement for an LA based womens clothing boutique, I’d focus on short form video and lifestyle driven content that reflects the LA vibe styling reels, try ons, behind the scenes, and "how to wear it" content that feels authentic and relatable. I’d also use local and niche hashtags, consistent posting, interactive Stories (polls, questions), and trend-based Reels/TikToks to increase discoverability. Most importantly, I’d connect engagement to sales by linking content directly to featured products, highlighting new arrivals and best sellers, and encouraging saves and shares so the algorithm continues to push the content to new potential customers.