I’d ensure my design work aligns with the brand’s tone and audience by first deeply understanding the brand’s identity. It’s mission, values, visual style, and personality. I’d also define the audience’s preferences, so the visuals speak directly to them.

I would start by figuring out who will be the target audience for this app and what they need most, then keep the layout simple so the main features are easy to find. I’d make sure it works well on any device, with clear text, a clean look, and plenty of space so it’s not cluttered. I’d test it with real people, fix anything that slows them down, and keep improving it so it stays easy to use and nice to look at.

As part of an Healthcare Internship, I explored challenges faced by healthcare practitioners & patients while developing solutions to support underserved populations. Through this virtual experience, I conducted secondary research on practitioner workflows & healthcare disparities. This informed the development of a health app concept designed to improve communication, efficiency, and patient outcomes. Along the way, I built skills in data analysis, design thinking, and community health assessment.