What makes it shareable and engaging is that it combines deep emotional resonance with platform-native, shareable formats.

Content that mirrors a viewer's daily struggle, doubt, or joy (e.g., "When you read the Bible but your mind wanders in 30 seconds") reinforces identity and helps viewers find a community, knowing that they are not alone in the struggle.

Also visually stunning depictions of Biblical stories/events evoke a powerful emotional response that users want to pass on to others.

Finally, a direct, uplifting message or promise (e.g., a 15-second reminder of peace in anxiety) delivered with authenticity fills a personal need for most people; sharing becomes an act of caring for others

If hired, my plan would focus on three key areas:

First, I'd create highly relatable, UGC-style content that plugs into TikTok culture—using trends, sounds, and authentic storytelling to make biblical truth accessible and shareable. Every video would have a clear call-to-action to try the app, often by visually demonstrating its unique features in a compelling way.

Second, I'd run a disciplined test-and-learn strategy. We'd have a core of reliable content, but I'd dedicate time each week to experiment with new ideas. I'd then bring clear data on what drove not just views, but meaningful engagement and installs to our weekly syncs, so we can double down on what truly works.

Finally, I'd focus on building a two-way community. By actively engaging in comments and creating content that asks for participation, we can transform passive viewers into an active community that points each other back to Scripture, with the Sanctum app at the center of that journey

I’m excited to apply for the content creator role focused on promoting the Graceful app.

I have experience crafting organic, engaging content aligned with social media strategies and can efficiently follow provided scripts and formats—specifically for reaction-style videos and storytelling-driven posts.I’m comfortable producing and publishing Bible-centric TikTok content daily (7 times per week) and am confident in my ability to showcase the app’s unique narrative approach to grow and engage the audience.

Thank you for considering my application. I look forward to the possibility of contributing to your team.