I’d bring the Liver and Metabolic products to life through real-life, routine-based content. For example, a short “reset day” or “back-on-track” series showing how I use the products after busy weeks, workouts, or social events. I’d keep it relatable and educational by explaining the benefits in simple terms while showing them naturally integrated into everyday life, making the products feel practical, trustworthy, and easy to adopt.

Instagram and TikTok are the best platforms for promoting health and wellness products. They’re highly visual, trend-driven, and ideal for sharing short, relatable content like gym routines, day-in-the-life videos, and wellness tips. These platforms make it easy to build trust through authentic, lifestyle-focused content and reach both young professionals and parents effectively.

I would create relatable, lifestyle-led content that shows how HydraLyte fits naturally into everyday routines. For young professionals and mums, I would focus on real moments like early mornings, gym sessions, busy workdays, school runs, or post-work workouts. For example, short gym or wellness content from my own routine that shows HydraLyte as part of recovery and staying energised. Keeping it authentic, practical, and visually engaging would help the brand feel relevant and trustworthy to people like me and my peers.