What excites me about BUNKY is how intentional the brand feels — it’s creative, community-driven, and rooted in authenticity, which really aligns with how I approach social media. I love creating content that tells a story and connects people to something bigger, and I think my experience leading social media and partnerships for student organizations has taught me how to balance creativity with strategy. I’d bring that same mix of purpose, aesthetic, and engagement to BUNKY’s team.

To make healthy or functional products feel aspirational, it’s important to focus on authentic storytelling and visible results. Instead of making it sound like a lecture, brands can partner with creators who genuinely use the product over time and document their real experiences. Encouraging creators to share both the journey and results builds trust — even more so if the content feels personal rather than sponsored. That balance of authenticity and transparency makes the product feel both desirable and credible.

I think Topicals is doing an amazing job on social media right now. Their content feels personal and relatable, but the overall page still looks high-fashion and editorial. I think BUNKY could benefit from incorporating more people into their content and developing a distinct visual style that blends that same personal yet polished aesthetic.