I’ve grown my audience mostly by being consistent and just being myself online. Being authentic to Deja is what draws people in and I know this because when someone else is operating in their authenticity I am more likely to tune in as well. As a student athlete I share both sides of my life, like workouts and competitions but also school, studying, and normal everyday stuff. People connect more when they see the real side of things, not just the highlights.I like using short videos because they’re quick and easy for people to watch, and I always try to add a personal touch so it feels like me. I am a person that’s big on humor and making others feel welcomed, and I feel like my content invites people in. I also interact with people in the comments and DMs so it feels like a real connection. Honestly what’s worked best for me is just staying authentic and posting in a way that reflects my actual lifestyle.

I would engage students by showing how the brand fits into real campus life. As a student athlete at my university I already connect with a wide range of students through both academics and athletics. People my age don’t want to feel like they are being sold to, they want to see something relatable. I would bring the brand into things we already care about like study sessions, game days, workouts, and daily routines. By sharing my own personal experiences and encouraging others to do the same it would feel more like a family/community than a promotion. When other students see someone they know actually living it out it comes across as authentic.

Both of my social media accounts are named TrackStardej (TikTok and instagram) where I produce content