Portfolio & Design HighlightsProject Carestone (Award-Winning UX/UI): I led the design and interactive prototyping for this application, which secured 2nd place at the UT Dallas UX Club’s 24-hour Design-A-Thon. I focused on creating high-fidelity Figma components and ensuring the user flow was intuitive and accessible.HCI Research & Web Design: I am currently developing the research website for the "Makingverse" initiative. This involves translating complex Human-Computer Interaction data into a visually engaging and organized web experience using modern CSS frameworks and responsive design principles.Branding & Community Projects: My work extends to designing assets for non-profits like "Hope. Cope. Heal." and the "Wellness Center for Older Adults," where I prioritize brand consistency across both web interfaces and marketing materials.You can view my full interactive prototypes and design case studies here: https://github.com/Deethya0715

I have a strong background in creating visual identities that translate seamlessly from digital screens to physical products. My experience focuses on balancing aesthetic appeal with technical requirements, such as dielines, typography legibility, and material constraints. I am particularly skilled at maintaining brand consistency across diverse product lines, ensuring that the packaging not only stands out on a shelf (or a digital storefront like Chewy) but also tells the brand's story at first glance.

To ensure a seamless transition for new influencers, I focus on a clarity-first onboarding process that minimizes friction and maximizes enthusiasm. I start by providing a concise "Welcome Kit" that outlines the brand’s creative pillars, specific campaign goals, and clear deadlines, ensuring we are aligned from day one. By using standardized communication channels and automated scheduling for initial kick-off calls, I eliminate back-and-forth logistics and get creators straight to what they do best: producing content. My goal is to act as a proactive resource, answering technical or creative questions before they become roadblocks so the partnership feels like a professional, well-oiled collaboration rather than a series of chores.