I optimize videos for different social media platforms by tailoring the format, pacing, and content to each audience. For example, I use 9:16 vertical videos for TikTok and Instagram Reels, and different formats for Pinterest to fit its visual, scroll-friendly style. I focus on strong hooks in the first few seconds, add captions for silent viewers, and keep the content short, aesthetic, and visually engaging. I also use consistent brand elements like colors, fonts, and overlays to maintain a cohesive look across platforms.

I’m most comfortable using CapCut and Final Cut Pro for video editing. I also use Canva for motion graphics, text overlays, and visual enhancements especially when creating short-form social media content that needs to be engaging, on-brand, and optimized for platforms like TikTok, Instagram, and Pinterest

When I worked with Here We Flo, I represented the brand during a sampling event at Whole Foods, where I introduced shoppers to their sustainable period care products in a fun and approachable way. I engaged customers by explaining the brand’s mission, answering questions, and offering samples so they could experience the products firsthand. Alongside the event, I created social media content that highlighted the experience and captured the brand’s playful, empowering tone. By combining in-person outreach with authentic online storytelling, I helped raise awareness of Here We Flo and connected new customers to its mission of making period care more sustainable and stigma-free.