I make sure content aligns with a brand’s messaging by understanding their values, tone, and audience before creating anything. I review brand guidelines, look at existing content, and then adapt my own style to match while still keeping it natural. I focus on highlighting the brand’s key points in a way that feels authentic and consistent rather than forced.

I start with a real pain point, show the AI tool solving it in real time, and keep the edit fast and clean with clear text overlays. The goal is to make the tool feel simple, useful, and worth trying within the first few seconds.

I prefer TikTok and Instagram because they feel the most natural for product promotion. TikTok is great for discovery and storytelling, people are open to trying new things there, while Instagram works well for building a consistent aesthetic and trust over time.