I know I am speaking to unwell here, but.. I need to mention Hallie and her content. I feel like I am genuinely on the Nantucket trip this summer, drinking at cru, and a part of her friend group in the way that makes her content. It's humorous, relatable, and ridiculously authentic.

I think incorporating drinks into the content that performs highly already as a natural piece of the flow works. Skit and humor content has also been popular as people love to mess with cultural references and feel in the in of the jokes and conversations online.

I love feeling like I am living thorugh the messiness of someone else's journey, wherever and whatever that may be. Honestly, humor, and candidness help break the parasocial barriers between user and content. I like hearing and knowing things that feel like only a close friend would shre adn then openess and also transparency it fosters on the internet. Unwell does that like no other.