She/Her
Deanne
Fun-loving girl who enjoys spending time outside, traveling, hanging out with friends, cooking, and a good book!
Endorsements
21+
UGC Creator
Campus professional
About Me
Ohio University
Athens, OH, US
advertising and public relations, Social Media Certificate
Class of 05/2026
Athens, OH, USA
Interests
Brands I Follow
My Portfolio
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand is what gets people talking about the product and drives a wide audience to interact with the brand.
Content that drives a purchase is less broad and more focused on what the specific customer is looking for. If the customer can identify with the brand or see themselves using the product in their everyday life, that will drive a purchase.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
This week, I will make a video about how spring and warm weather are here, and it is making me crave a yummy milkshake. I will show how easy it is to make the Sousa Strawberry Milkshake and explain all of the hydration and protein benefits of the product.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would increase engagement by creating videos that have been proven to work well in the hydration and wellness spaces, while also being creative with trending videos/sounds to gain the most traction for the brand.