A successful social media campaign I worked on was through my Instagram and Tiktok account @dedebops as a student brand ambassador for Joyba bubble tea. I focused on creating authentic, lifestyle-driven content that naturally incorporated the product into my daily college life. By posting reels and photos showing how Joyba fit into moments like studying, hanging out with friends, and attending campus events, I was able to connect with my audience in a genuine way. I used interactive story features and relatable captions to drive engagement, which led to an increase in comments and brand awareness among college students. The success of this campaign came from understanding my audience and focusing on storytelling rather than traditional advertising. I utilize the same approach in my role as an Aramark marketing intern, where I helped develop social content that stayed true to the brand’s voice while still being fun and trend-conscious. These experiences have strengthened my skills in authentic marketing, community engagement, and content strategy—all of which I’m excited to continue building on.

I think I can make a review and a skit.

Yes, I am very comfortable editing videos because my role as Miss Eagle's Eye View. Eagle's Eye View is an organization committed to bringing content creators together through community service and fostering meaningful connections.