Without a doubt, one of the leading beauty brands of the last decade has been Fenty Beauty. While much of its success can be attributed to its founder, Rihanna, Fenty operates more as a brand that happens to be created by a celebrity, rather than a celebrity brand. Its first rise to prominence came from the array of shades it offers, positioning itself as an all-inclusive brand while simultaneously filling a gap in the makeup industry. Its “beauty for all" tagline and diverse range of models communicate values of embracing features that are often neglected in the beauty community. The branding of Fenty centers on balancing the two opposite ends of the design spectrum. Using both edgy geometric packaging and softer, more typical packaging. Promotional material either includes a neutral, elegant setup (often used for base makeup products) or bright, stand-out colors that capture attention. Fenty is considered "luxury", a label that thrives on the exclusivity factor, but with a price point and even sales that make it more easily accessible to its mass audience. The blended juxtaposition represents all sorts of messaging around modern femininity. Unique, bold, contemporary, all while perfectly supported by its more delicate, inclusive, and minimalist features.

Inspiration has always been derived from the world around us, with nature being the single origin point of all arts. Drawing from nature’s patterns, forms, and functionalities, one can create designs that invoke a timeless familiarity. The minimal elegance of balancing elements and blended color palettes generates designs that draws viewers’ attention while creating an unobtrusive and soothing design. Nature’s use of curves and elegant imperfections are the primary source of the seven design elements. The bright colors of a geode entrapped within a muted grey shell. The smoothed-over texture of a stone that is rounded but not perfectly so. In viewing current graphics for AUTEUR, I see a strong resemblance to natural design. By drawing even more inspiration from nature, I see an opportunity to further position the products in a way that enforces the sleek, luxurious image of the brand. Not only enhancing the functionality of graphics, but also communicating the beauty of simplicity and the power of purposeful design choices.

Reviews are crucial to buying a product because they provide valuable insights and firsthand experiences from other customers, helping potential buyers, such as myself, make informed decisions, build trust in the product's quality, and gauge its suitability for their needs before purchasing. Especially when it comes to skincare, customer reviews are of upmost importance as it directly informs me how well a product performs on something as sensitive and personal as skin. Reviews provide firsthand experience about how effective, safe, and compatible a product is with my routine and ultimately, whether I will be purchasing the product.