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To attract a younger audience, showcasing the sport dress should be dynamic, engaging, and trendy. One effective approach is leveraging social media platforms like TikTok and Instagram Reels, featuring transformation videos that highlight the dress’s versatility—from casual to sporty chic. Engaging POV challenges, such as “When you find the perfect sport dress that makes you feel unstoppable,” can create relatable content, while action-packed clips show the dress in motion. Collaborating with influencers, especially micro-influencers, can also build authenticity by demonstrating how the dress fits into everyday active lifestyles. To enhance interactivity, brands can introduce AR filters for virtual try-ons or gamified challenges where users showcase their best action poses in the dress. Aesthetic lookbooks featuring high-energy, urban-style photography can further establish the sport dress as both functional and fashionable. Additionally, limited-edition drops with exclusive colorways and names like “Midnight Sprint” or “Electric Energy” can create hype and a sense of exclusivity. By combining these elements, the sport dress can be positioned as a must-have item for a vibrant and youthful audience.