Yes, I led a social media campaign for a wellness-focused product targeting women aged 25–40 interested in holistic health and natural remedies. I created a 7-day Instagram Reels series called 'Gut Health Rituals,' where each day featured a simple, relatable wellness tip tied to the product. I collaborated with two micro-influencers to cross-promote the campaign and ran targeted Instagram ads based on interest categories like clean eating and yoga. The campaign led to a 35% increase in engagement, a 22% boost in website traffic, and a noticeable spike in product sample requests during the week of launch.

I stay updated with the latest trends in social media content creation by actively following top-performing creators, trend-focused accounts, and platform-specific updates on Instagram, TikTok, and LinkedIn. I also use tools like Later, TrendTok, and Exploding Topics to spot emerging trends early. In addition, I regularly study performance metrics on live content, attend webinars or watch expert breakdowns on YouTube, and follow trusted newsletters like Social Media Today and the Later blog to stay ahead of algorithm changes and creative best practices.

To research and reach out to potential partners for a wellness brand like OWL Venice, I’d start by identifying aligned brands, influencers, and wellness practitioners whose values reflect holistic living, gut health, and clean, conscious products. I’d use platforms like Instagram, TikTok, and LinkedIn to find high-engagement profiles using relevant hashtags (e.g., #guthealth, #wellnessrituals, #herbalhealing), and also explore niche directories, podcasts, or event speaker lists. Once I’ve curated a list of qualified leads, I’d reach out with a personalized message that highlights mutual alignment and suggests a collaboration type—such as a co-branded campaign, content swap, or product bundle. My goal would be to build genuine relationships that elevate both brands and provide value to their communities.