I would compare Hypelist to all of the most popular list and digital organizing apps and emphasize that Hypelist is all that combined to save time clean and efficient workspace that is very versatile. I would create videos that show the best of each app and say "Hypelist has got that" until there would be no other app that the viewer would consider getting.

I created and posted a video showing off the many outfits at Beyoncé's Renaissance World Tour in Los Angeles. As I was waiting in line, I felt inspired by the creativity of fans and wanted to give them a place to show it off to other fans. I think it worked because it catered to Beyoncé fans but also expanded it to other interests, in this case, fashion and people who need inspiration for their own outfits whether it's for Beyoncé's concert or any other artists' concert.

I would ask questions like, "Do you find your most important lists are all on different apps?", "Need a spot to compile all your favourite inspirations?" (geared towards creatives) or "Need to remember your friend's favourite song/restaurant/place quickly?"

Then I would show the use of the app and compare the endless amounts of lists it can be used for, all in one consolidated space. I would gear it towards multiple types of people to engage them all and maximize the reach. People who like rating and listing their favourite films/music -- people who are forgetful or who want to compare with their friends -- people who want to keep a collaborative list of their top group trip spots. Even for influencers who need to consolidate their vast amount of lists for viewers that are asking about their faves and other resources, even workout routines. It can expand to so many people and I would touch on that in the TikTok video.