D
He/Him/His
David
I built and now growing an esports gaming platform, Amped Chess. I’m looking for a similar gig to broaden my industry scope and work with new people.
I built and now growing an esports gaming platform, Amped Chess. I’m looking for a similar gig to broaden my industry scope and work with new people.
About Me
The University of California, Berkeley
Class of 2023
Interests
Ux/ui design
Musically inclined and guitars
Chess
Interview Questions
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Some significant segments would be animal conscious meat eaters and those who desire organic food. These groups may have some overlapping members but the motivations are completely different. It would not make sense to highlight the humane treatment of animals in the personalization page to those just looking for high quality food and vice versa.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
If the user is directed to the website based on a certain search query, such as “eco friendly,” then it makes sense to highlight that aspect of the brand. Another example is if the user found the the site through a health blog, then highlight the fit nature of the brand. There are other basic ideas like using demographics to add more personalization layers. If the user identifies as a female, then it would make sense to show the most popular female product that aligns with the intent of the ad/query.