I’m excited to give Joggy a try as I am constantly in search of novel and unique products, especially functional beverages, energy drinks, and health focused snacks/drinks making waves in the RTD category. I’m curious to experience how it looks, smells, tastes and feels (the benefits it evokes mentally, spiritually and physically).

I am new to H\FC and look forward to exploring a variety of exciting brands, products, and projects to satiate my curiosity. I enjoy perusing the aisles of the small shops and large grocery stores discovering new CPG brands, products, packaging and design trends. Getting involved in a variety of tasks on here could help me to explore and uncover my skill set while assisting in career development.

When I have an opportunity to share my experience with a product, I find it is important to be detailed and thorough while maintaining approachability with the reader. While interacting with the item, I draw comparisons to competitors; I identify the things that excite or impress me, areas where the item falls short, and any unique qualities that set it apart or make it memorable. It is important to strike a mix between factual information and descriptive language. Including a mix of storytelling, senses based imagery, as well as logic I hope to captivate the audience and have them live the moment vicariously through me.